Take one-minute to write to the head of Puma Canada and Puma North America.

Be part of global #BoycottPuma campaign! Lets give Puma the boot!

Global sportswear manufacturer Puma is involved in violations of international law and human rights. Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

New: In August 2021, Maccabi and Puma signed a multi-year partnership. The Maccabi Tel Aviv basketball club and Puma have signed a five-year cooperation agreement worth millions of dollars. The Maccabi Playtika Tel Aviv will play with Puma uniforms and with exact copies of the uniforms are available for purchase in the club’s stores.

Since 2019, contact has been made with the head of Puma in Canada calling for a response.

In December 2020 30+ organizations indicated

We join with other consumers in Canada and around the world in letting you know that we will not purchase Puma products until the company stops these unethical practices, and until the Puma logo is no longer featured on the website for the Israel Football Association. The first sentence in your “Code of Conduct” is “Puma respects human rights”; we call on Puma to live up to that commitment.

In the fall of 2021, Puma received more than a 1,000 letters.

Once again Puma tried to explain away their apartheid partnership. Read more.

So it is time to write again.  

With Amnesty International now joining Human Rights Watch and B’Tselm in saying that Israel is practicing apartheid, we call on Puma and other companies complicit in supporting apartheid to be sure they are not left on the wrong side of history!

Amnesty exposed the involvement of “almost all of Israel’s civilian administration and military authorities… in the enforcement of the system of apartheid against Palestinians across Israel, in the West Bank and Gaza,” as well as “against Palestinian refugees and their descendants outside the territory.” Puma surely does not want to be associated with apartheid.

Join in adding your voice by sending a letter HERE

Boycott Israeli Apartheid!

Letter campaign initiated by

https://bdscoalition.ca/

http://cpavancouver.org/

https://samidoun.net/

https://www.justpeaceadvocates.ca/

Organizations supporting the Dec. 2020 call included:

Not only does the IFA represent “Israel” sports, built atop the colonization of Palestine, it even includes as members siz teams based in illegal settlements in the occupied West Bank of Palestine. PUMA’s sponsorship of the IFA provides direct economic support to Israeli apartheid, colonialism and occupation as well as political and moral endorsement of its policies and practices.

In response, the brand is facing a call from Palestinian athletes and global voices of conscience for a boycott until it ends its sponsorship of the IFA. Another athletic wear brand, Adidas, earlier ended its sponsorship following a global campaign.

Participants in the demonstration chanted loudly outside PUMA’s flagship store in Manhattan, denouncing the company’s complicity in Zionist crimes. Laila of Samidoun chanted “Long live Palestine, Free, free Palestine;” “Puma, Puma, you will see, Palestine will be free! Puma, Puma, you will learn, refugees will return!” outside the large store.

The rally closed with statements from several organizers. “We stand not only with the Palestinian prisoners, but with the cause for which they sacrificed their freedom: the defense and liberation of Palestinian land. From Ahmad Sa’adat to Georges Abdallah, we join our struggle with theirs for the liberation of Palestine, from the river to the sea,” said Joe Catron, U.S. coordinator of Samidoun.

An organizer with Within Our Lifetime (WOL) said:

“Today we are here outside PUMA’s Flagship store in Manhattan as part of of the international day of action to #BoycottPUMA, to demand that PUMA end its sponsorship of the Israel Football Association.

In recent years, more than 200 Palestinian sports clubs have called on Puma to end this sponsorship deal and stop supporting the ongoing zionist colonization of Palestine.

That least we can do here is answer the call from Palestinians to boycott the zionist entity. The absolute least we can do is not buy Puma’s products until the company adheres to the mission of BDS. But there is so much more for us to do, so much more that we can do to advance the struggle of total liberation in Palestine.

As people who believe uncompromisingly in the struggle for Palestinian liberation, and as people living within the border of the United States—the largest financial and military backer of Zionist settler colonialism—we have a duty to ensure the success of Palestinian resistance by any means necessary.

We have to defend the Palestinian peoples right to resist and fight for liberation in the face of genocide, from Sheikh Jarrah to al-Naqab to Nablus to the whole of Palestine from the river to the sea.

BDS is the floor not the ceiling. We must use our position and collective power here to uphold the call, but we must do so while pressing forward with the eradication of settler colonialism in Palestine. Let us become organized, and strong together, and make it impossible for Puma, HP, Caterpillar, the United States, and the entire world to continue supporting Zionism so that the total liberation of Palestine, from the river to the sea, can be achieved.

And until Palestine has been liberated, we must continue to escalate our struggle from wherever we are, with whatever we have.”

Samidoun NY/NJ is organizing events and actions for Palestine and the Palestinian prisoners in New York City and New Jersey. Please reach out to us on Twitter or Instagram to get involved.

Over 200 Palestinian sports clubs have urged a PUMA boycott until the company ends its economic sponsorship and political and moral support for Israeli colonialism, occupation and apartheid. 12 February marked the sixth global day of action in the campaign to boycott PUMA. As the existing contract between the IFA and PUMA ends in June 2022, it is particularly important to denounce PUMA’s complicity and make it clear that this contract must end immediately and not be renewed.

Samidoun network chapters and member organizations participated in the day of action in various locations around the world, including in Toulouse, Paris, Gothenburg and New York City, joining many activists and campaigners in a united call to end corporate complicity in and profiteering from colonial occupation.

In Copenhagen, Denmark, Boykot Israel activists distributed hundreds of flyers at Nørrevold, highlighting PUMA’s involvement in Israeli apartheid. Boykot Israel has also written to over 100 shops selling PUMA products calling on them to stop marketing the athletic wear company’s goods so long as it continues to sponsor the IFA.

In Gothenburg, Sweden, Samidoun Göteborg distributed flyers outside an athletic wear shop, meeting with a warm reception from passers-by who were very troubled to learn of the connections between PUMA and Israeli colonialism.

In New York City, Samidoun NY/NJ joined with Within Our Lifetime and the Palestinian Youth Movement NY for a picket at the PUMA flagship store in Manhattan. They received energetic support from many passers-by who were appalled to learn of PUMA’s connection to Israeli colonialism.

Among other actions in the United States, there were two New England protests against PUMA demanding the company end its sponsorship of the IFA. BDS Boston protested in Somerville, Massachusetts, while Brown Students for Justice in Palestine and RISD SJP demonstrated in Providence, Rhode Island.

In Canada, over 1,000 people have already signed on to a call to action to Puma Canada and Puma North America, led by the Canadian BDS Coalition, calling on them to cut the ties with IFA. To sign the letter to Puma Canada, click here.

The Collectif Palestine Vaincra in Toulouse, France, organized a Palestine Stand in central Toulouse, receiving widespread support from passers-by, who took many solidarity photos in support of the #BoycottPUMA campaign.

Also in France, Samidoun Région Parisienne also organized a Palestine Stand at the Aubervilliers market. This monthly initiative shared hundreds of flyers about the boycott of the German athletic wear manufacturer.

These accompanied actions throughout France, including in Aix-en-Provence, Saint-Etienne, Paris, Montpellier, Clermont-Ferrand, Lyon, Orleans and elsewhere organized by BDS committees calling for the boycott of PUMA until the company stops supporting apartheid Israel.

There were many actions around the world, calling for the boycott of PUMA and an end to Israeli apartheid, including a spirited London rally organized by Friends of Al-Aqsa, and Manchester Palestine Action’s occupation of the PUMA offices in the city.

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These joined rallies and activities in Ireland, Malaysia, South Africa and many other countries, carrying the unified call against PUMA’s complicity in and sponsorship of Israeli colonialism and war crimes, amid ongoing attacks on al-Naqab, Jerusalem, Jenin and throughout occupied Palestine. While PUMA sponsors the Israel Football Association, Palestinian footballers have been subject to imprisonment, denied the ability and right to travel, shot by snipers in the Great Return March in Gaza, and killed by Israeli bombs and bullets.

Samidoun Network members and affiliates are organizing in cities around the world to build the boycott and isolation of the Israeli regime. Contact us to find out more about how you can get involved, or download the #BoycottPUMA posters below to share in your community:

Download PDF (English | French | Swedish)

Take one-minute to write to the head of Puma Canada and Puma North America.

Be part of the February 12, 2022  global #BoycottPuma campaign! Lets give Puma the boot!

Global sportswear manufacturer Puma is involved in violations of international law and human rights. Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Since 2019, contact has been made with the head of Puma in Canada calling for a response.

In December 2020 30+ organizations indicated

We join with other consumers in Canada and around the world in letting you know that we will not purchase Puma products until the company stops these unethical practices, and until the Puma logo is no longer featured on the website for the Israel Football Association. The first sentence in your “Code of Conduct” is “Puma respects human rights”; we call on Puma to live up to that commitment.

In the fall of 2021, Puma received more than a1,000 letters.

Once again Puma tried to explain away their apartheid partnership. Read more.

So it is time to write again.  

With Amnesty International now joining Human Rights Watch and B’Tselm in saying that Israel is practicing apartheid, we call on Puma and other companies complicit in supporting apartheid to be sure they are not left on the wrong side of history!

Amnesty exposed the involvement of “almost all of Israel’s civilian administration and military authorities… in the enforcement of the system of apartheid against Palestinians across Israel, in the West Bank and Gaza,” as well as “against Palestinian refugees and their descendants outside the territory.” Puma surely does not want to be associated with apartheid.

Join in adding your voice by sending a letter HERE

Boycott Israeli Apartheid!

Letter campaign initiated by

https://bdscoalition.ca/

http://cpavancouver.org/

https://samidoun.net/

https://www.justpeaceadvocates.ca/

Organizations supporting the Dec. 2020 call included:

Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

We invite you to join us in ROUND 3 of Give Puma the Boot including specifically writing to Puma Canada.

To PUMA Canada

Sent by email and registered mail with signature required.

We await Mr. Maguire’s response from letters send in 2019.

So we wrote again on May 1, 2020.

You can also write to Mr. Maguire HERE

May 1, 2020

mark.maguire@puma.com

Mark Maguire

Sr. Vice President Sales & Country Lead

175 Galaxy Blvd, Suite 201
Toronto, Ont, M9W 5R7

Dear Mr. Maguire

As we mentioned in our email and registered letter to you in October 2019, we are still waiting for a response to the email sent to you on June 11, 2019.

We had appreciated your response to our earlier email, but it left several questions, thus our email back to you on June 11, 2019.  We still would ask for a response to the following:

Are you saying that there is no support of any kind that goes to the Israel Football Association (IFA)?  You mention that support does go to Israeli National Teams.  Which teams are these?  You also mention support to football club Hapoel Beer Sheva.  As well, you mention NO support goes to the Israeli Premier/Japanika League.  We would ask you to clarify and make a definitive statement that NO support has gone to the Israel Football Association.

The Israel Football Association has teams in Israeli settlement in occupied Palestine, which is part of the territory of the Palestinian affiliate.  This is occupied territory under international humanitarian law (the Fourth Geneva Convention).   The international call to PUMA is to withdraw support to the Israeli Football Association until it withdraws teams from these illegally occupied lands. If there has been no support to the Israel Football Association in any form from PUMA including through local distribution partners, we would welcome that news. It is not clear in your message that this is the case, so we would appreciate further information in this regard.  If PUMA is announcing its withdraw of funding from the Israel Football Association through your correspondence would you please make this clear, and also indicate if you will be making a public notification in this regard.

As the coronavirus pandemic spreads, Puma’s already deeply immoral support for Israel’s ever-expanding illegal settlements takes on a more sinister dimension.  Puma’s exclusive licensee in Israel, Delta, was listed in the UN database of complicit settlement companies. The UN considers all Israeli settlements in the occupied territory a war crime.

Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Puma shareholders should also know that supporting Israeli apartheid comes with costs!

A Puma attorney recently admitted to a Palestinian rights supporter that the #BoycottPuma campaign is making their lives “miserable.”

See the letter provided to the CEO of Puma from 200 Palestinian sports teams.  We provide this again to you, and ask you to take leadership to speak to the CEO and other leadership of Puma to insist that Puma to end its sponsorship of the Israel Football Association (IFA) due to its deep complicity in Israel’s violations of international law and Palestinian human rights.

Israel’s settlement enterprise and associated military checkpoints and walls force Palestinian families from their homes, limit access to clean water and impede travel to hospitals and clinics. Puma’s claim of a “devotion to universal equality” could not ring more hollow.

Sincerely,

the Canadian BDS Coalition

bdscoalition@gmail.ca

www.bdscoalition

Check out Canadian BDS Coalition letters to Puma Canada and other actions during

Give Puma the Boot: Round 2

Give Puma the Boot: Round 1

And join in the Global Campaign Round 3